Demi Lovato
- American singer, songwriter and actress.
- Her albums are 'Don't Forget', 'Here We Go Again', 'Unbroken' and 'Demi'. She started as Demi Lovato and is now known well enough to just be referred to as Demi. This shows she has built up a strong identity and a strong fan base.
- She is always herself in her videos. If any other characters are required they are played by other actors.
- The majority of her videos are narrative based wit clips of her either lip synching, or performing (like in 'Heart attack').
- She started off with a sort of teenage punk/rocker girl look, and has now grown into a mature, respectful woman. It almost as if she is a 'good girl gone bad' reversed.
- Jan 2008 'Chasing Pavements' was released. It was inspired by a personal experience with an ex-boyfriend. Shows a car crash, and a series of high angle shots which shows the crash victims 'coming to life' on the pavement. They replay their story of falling in love and then falling out of love.
- Nov 2010 'Rollin in the Deep' was released. This song was inspired by a break up. The video was directed by Sam Brown. He uses symbolism, like the plates breaking to represent her heart being shattered. There is also footage of cups of water rippling, which coincides with the beat of the music. There is a lot of white in this video, which has connotations of a fresh start.
- Jan 2011 'Someone like you' was released. The video is monochrome. It shows Adele walking down an empty walkway, which suggests she is lonely. She is dressed in black, as if she has dressed for a funeral. This reflects the death of her relationship.
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