Artist target audience

Ed Sheeran writes songs about his own experiences. These songs and videos include some mature themes which young teens/children may not fully understand. These include alcohol, drugs, relationship break downs, etc.

Late teens and adults are more likely to enjoy Ed's music, simply because they can relate to his adult experiences.
Ed's music is quite versatile, ranging from elements of hip-hop to acoustic to pop.

 This is a magazine that Ed Sheeran was featured in. It is a mens magazine, which includes articles about topics ranging from sport, music, and television shows. A male celebrity is always the focus of the front cover, in this case it's Ed Sheeran.
     As Ed Sheeran is the main feature of a mens magazine, men and late, male teens are a large part of his fan base.

Ed's style is very mainstream, but has elements of indie, e.g his messy hair, and bracelets. This attracts a broader audience, as he appeals to both mainstream and indie/alternative fan bases.