1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

I added a sense of realism to my cd case by including a bar code. This Makes it look like a product that could be bought in a store.
     I used a very similar colour scheme to Ed Sheerans real cd case-orange, black, and white.

     Although Ed's real cd cover is extremely simple, only including a basic image of him and simple text, I decided to adapt this idea and add a little more. I began with a simple image of a sunset behind a wooded area. I decided to merge another image with this, to add a little extra and make it more interesting yet subtle.
      On the inside of the case, I have added Ed Sheerans record label. A lot of background information behind his album is included on his real cd case, however I don't know all of this information. So, to make it more realistic I just added the information I could find.

Using Adobe InDesign really helped me to get the right proportions and get a professional finish. 

     The font I have used throughout the entire packaging is 'Myriad Pro'. Originally, I used 'Cooper Black' like my magazine advert. However, because a lot more information

I did not use a masthead, simply because I wanted my image to be one of the main focuses of the advert. I wanted it to stand out to make the cd cover more recognisable.
     My magazine advert is just as simple as my cd case. I continued the colour scheme and simple layout, and the same image I used for the cd cover. I did this so that, like a real advert, it makes the cd easy to recognise.
     I used the font 'Cooper Black'. I used this because it is extremely bold and striking, especially the white and orange against the black background. It is also quite quirky, unlike the font used for my cd packaging. I did this because my cd case has to contain a lot more information, so I kept it a lot simpler.
The '+' is 'Gill San Ultra Bold'. Giving the album name a different makes it more prominent. It is also a lot bolder than the other text.
      I added Ed Sheerans signature paw print next to his name. His products, and even some of his music videos feature this. It is almost like his logo.



My music video switches from past memories to present day. I used different filters to depict the different scenes, which also creates a completely different atmosphere and mood for each scene.
     I used an 'aged-film' filter for the past scenes, because it reflects the idea of the footage being old and used. My initial idea was to make the footage resemble an old home movie of a day they had spent together, and the male character is watching it over and over again, yearning for these memories to become reality again. The aged-film filter makes the footage look worn down, reflecting the idea that he has overly used the footage.
     For the present scenes I have used the 'Day-to-Night' filter. This makes the footage look dark and gloomy. This emphasises the misery the character is feeling. Switching from bright, sunny, joyful footage to dark, depressing footage, creates an extremely clear contrast between his different moods in these scenes. It also emphasises the switch between an outdoor location and an indoor location. It symbolises that he was free and content when he had her, but now that she is gone he is trapped in the past. He can't escape the replaying memories that haunt him.
     I used a mixture of close ups, extreme close ups, long shots, midi shots, and establishing shots. The variety of shots makes the video look more professional.
     I filmed a pan of the wooded location to establish the setting for the audience. The shot captures the mood of the area; the peace and serenity of nature. It indicates that the scene will be happy.
     Close ups and extreme close ups of the actress smiling reflects the happiness they shared. It raises questions for the audience; what happened to make her leave?
     I have yet to watch a video where the beginning footage is repeated at the end of the video, however I chose to do this for narrative reasons. I wanted to create the illusion that the memories are going to replay again, as if the footage is on a loop.