3) What have you learned from your audience feedback?

After uploading my rough cut on to my blog and on to YouTube, I received the same comments from several people. These were:

-Shadows could be seen in particular clips.

-The clips appeared stretched and distorted.

-The camera was unstable

I addressed these problems when filming for my final video.

I changed my camera, from my phone camera to my small digital handheld camera. After filming the first scene, I immediately uploaded the footage onto iMovie to ensure that the footage did not appear distorted.The footage was not distorted, however in the clips the top is cut off when uploaded onto iMovie. I couldn't use some clips because the character head was not shown in the footage. When I filmed the next scene, I made sure to keep the focus of the scene in the lower half of the shot, so that when I uploaded it onto iMovie it was not cut off.

 Although I addressed these problems, there are still a few problems with the final video.

     The gloomy present day scenes are sometimes slightly too dark. They are not as easy to see as the other scenes, due to the lighting.

     The shots are quite shakey at times, because I did not use a tripod. However, when filming the memories I didn't use a tripod because I wanted to create the illusion of a home-made video. I did this to make the scenes look more personal.

I should have used a proper tripod for the gloomy scenes.

     I had to go back and edit one particular because two of my clips merged together. So the different filters became muddled. I just simply split them and changed the filters back to how they were meant to be.

"Your location choices are really well chosen as they match up to the calm nature of your song choice. The beginning and the end of was very effective. The repetition of the close ups of your actresses face showed how she is feeling to the audience and you have used a variety of shots. To improve, maybe use a lot more shots as a majority are close ups."

This comment was given to me by one of my peers, who is, in fact, an Ed Sheeran fan. I completely agree that a wider variety of shots and camera angles would have made the footage more interesting. Some creative camera shots could have been used to emphasise the misery of the present day scenes, for example a high angled shot to reflect the idea that he feels degraded and low. 

     I am glad that she noticed the link between the song and the locations being calm, depicting both the serenity and the sadness of the scenes. I wanted to keep one of the locations nature based for this reason. 

     I'm also very happy with how effective the beginning and end of my video was. I used the same footage in the beginning and end to create the illusion that the memories are going to replay. This links to the idea that he can not escape them. 

     The close ups of my actress clearly reflected her feelings to the audience, however I do feel that I included too many. Perhaps some extreme close ups of just her eyes would have been effective, showing deep emotion.